CV

 

DIRECTOR OF CLIENT SERVICES AND OPERATIONS

Tony Fay PR | Dallas, TX | June 2024 - Present

• Act as lead project manager for the United Way of Metropolitan Dallas Centennial Celebration, overseeing a food & wine festival, stadium concert at the Cotton Bowl, and VIP dinner

• Oversee all event logistics, budget management, partner engagement, talent booking, and media strategy to ensure seamless execution

• Manage high-profile sports, philanthropic, and entertainment-driven accounts, with partners like the Dallas Stars, Florida Citrus Sports, United Way of Metropolitan Dallas, and the Cotton Bowl

• Develop and execute media relations and strategic storytelling initiatives, securing press coverage and amplifying brand messaging

• Drive corporate and brand partnerships, working with organizations such as PepsiCo, Kellanova, MLB, and the NFL to integrate sponsorships, activations, and community engagement

 

SR. MANAGER OF PUBLIC RELATIONS & CONTENT STRATEGY

February 2022 - Present

Visit Fort Worth| Fort Worth, TX 

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• Positioned Fort Worth as a premier consumer destination through innovative brand storytelling and targeted public relations campaigns

• Orchestrated a comprehensive media relations strategy, coordinating with global media agencies and managing a dynamic team of creatives to showcase the city’s unique narrative

• Led the content team and digital strategy, culminating in an exponential increase in digital presence with a 176% growth in audience, a 120% surge in user engagement, and an impressive 1600% increase in video views

• Amplified brand visibility by successfully managing national brand partnerships and spearheading media influencer projects, leading to a 120% rise in overall impressions

• Served as a brand ambassador and media spokesperson, representing Fort Worth on global media missions and at various field marketing activations

• Secured high-profile placed stories and features in leading publications, including Travel+Leisure, Forbes, Condé Nast Traveler, The Times UK, Garden & Gun, Southern Living, Texas Monthly, and Vogue

• Led the development and launch of a new visitor-focused website, including an aerial tour, AI chatbot, and user-friendly interface

 

DIRECTOR OF MARKETING 

January 2021 - February 2022

Billy Bob’s Texas | Fort Worth, TX

 

• Responsible for overseeing all day-to-day creative, marketing, and advertising initiatives.

• Executed annual marketing budget of $700k; managed all paid advertising

• Served as venue spokesperson handling all public relations and external communication requests including media interviews, on-location filming, press releases and media advisories

• Established and executed crisis communication plans and protocols to remain connected to guests, staff, and entertainers throughout the COVID-19 pandemic and into the "new normal"

• Directly impacted and increased multi-departmental revenue streams (Private Events, Culinary, Ticketing) by collaborating to create sales-driven content and campaigns

• Created and implemented digital media plans to grow Billy Bob's Texas digital presence

  • Exponential growth on all social media platform

  • Generated over $500k in revenue through social media marketing

  • Creation and implementation of new, consumer-friendly website

• Enhanced the guest experience by creating clear and consistent print and digital signage describing all offerings / revenue stream and utilizing key locations in the club to better tell the brand’s story

 

CREATIVE DIRECTOR              

January 2020 – January 2021

Billy Bob’s Texas | Fort Worth, TX

 

• Directed and implemented all aspects of creative design and brand development.

• Directed and produced multiple philanthropic streaming events during the early months of the pandemic

  • One of the first venues in the nation to pivot to streaming concerts

  • Raised over $75,000 for local and state-wide organizations

• Developed a multifaceted campaign to celebrate the venue's 40th Anniversary

  • Researched and designed Billy Bob’s Texas 40th Anniversary coffee table book

  • Created an engaging and interactive year-long merchandising strategy

  • Directed and designed the creation and installation of large format art displays

  • Laid groundwork for a new revenue stream, Paid Group & Self-Guided Tours

• Conceptualized and directed a video documentary series focused on historic moments in venue history and artists' stories 

• Creatively adapted to pandemic realities by deepening partnership reciprocity with established sponsors

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DIRECTOR OF MARKETING COMMUNICATIONS

December 2017 – January 2020

Billy Bob’s Texas | Fort Worth, TX

 

• Responsible for developing, implementing, and measuring marketing strategies for both digital and organic communications in support of marketing initiatives and ensuring alignment with the company’s overall goals.

• Researched, planned, and executed marketing strategies for various platforms.

  • (Social, Digital, Radio, Outdoor, In-Venue, Off-Premises)

• Monitored industry practices and executed custom segmented social campaigns. Growing Billy Bob’s Texas social media presence by 200%

• Generate and manage multiple paid schedules & calendars

• Ensure branding guidelines are followed and the company is portrayed accurately across all marketing platforms

• Produced all creative and content for ad campaigns. (Digital, Print, In-Venue)

 

MARKETING COORDINATOR

July 2017 – December 2017

Billy Bob’s Texas | Fort Worth, TX

 

• Worked with the marketing team to create and maintain marketing initiatives.

• Maintained website events calendar and content.

• Created and designed marketing and branding strategies for all aspects of the business.

• Handled weekly email campaigns.

• Managed fulfillment of radio and sponsor ticket distribution.

• Evaluated and reported on ticket redemptions monthly.

• Managed and coordinated marketing, advertising, and promotional activities for Billy Bob’s Texas with an emphasis on brand marketing.

• Developed, implemented, and managed marketing plans and special projects for existing business and in support of business development initiatives.

• Monitored, reviewed and reported on all marketing activity and results.

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DIGITAL MARKETING MANAGER

July 2016 – July 2017

Dickson Productions | Austin, TX

 

• Rebranded all digital marketing by updating brand guidelines, creating and executing detailed content calendars to maximize audience engagement and build a dedicated fan base. As well, as implementing target specific advertising campaigns.

• Used marketing strategies to creatively promote festivals via digital platforms including but not limited to Instagram, Snapchat, Facebook, and Twitter

  • Resulting in 15k+ new social media followers.

• Managed various digital marketing projects including Festival Guide Map, online merchandising, event coordination, mobile app management, and on-site festival social media management.

• Worked directly with customers through every process of The MusicFest reservations; from booking lodging to managing payment deadlines.

• Handled graphic design for all aspects of the brand including TheMusicFest.com, The MusicFest Magazine, and all festival promotions (Print and Digital)