Event Planning and Execution

Since joining Tony Fay PR, I've had the opportunity to lead and support high-profile events with precision and impact. My work has included the successful orchestration of United Way of Metropolitan Dallas' Centennial Kickoff event, a celebration one year ahead of their centennial, which involved a dynamic video production featuring sports icons like Troy Aikman and Dirk Nowitzki, in-game promotions, and a memorable program that underscored United Way’s dedication to the community.

I also played a key role in announcing the NFL Pro Bowl's return to Orlando, collaborating with the Florida Citrus Sports team, local leaders, and the NFL to execute a smooth press event. This announcement required coordination across multiple teams, securing media attention and aligning key messages to celebrate the Pro Bowl's impact in Orlando.

During my time with Visit Fort Worth, I had the opportunity to showcase Fort Worth through carefully curated FAM (familiarization) trips, creating immersive experiences for media and travel influencers that highlighted the city's unique culture and attractions. I also coordinated engaging activations at prominent events such as AmericanaFest, IPW, and the Texas Sounds and Cities conference. Each event involved crafting interactive experiences that positioned Fort Worth as a vibrant destination for both domestic and international visitors, strengthening its appeal and visibility on a national stage.

Additionally, my experience at Billy Bob's Texas allowed me to coordinate a range of in-venue activations and philanthropic initiatives, including facilitating donations for ACM Lifting Lives, live-streamed concerts during the Covid pandemic, and a coat drive for local organizations.