I bring a diverse background in digital marketing, content strategy, and team leadership. I’ve led creative teams responsible for all aspects of digital marketing, including social media, email marketing, and website content, while also overseeing major website redesigns as the lead project manager at both Visit Fort Worth and Billy Bob's Texas. This included managing vendor relationships and collaborating with outside agencies to ensure each project enhanced user experience and aligned with strategic goals.

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During my time at Visit Fort Worth, I implemented a media relations strategy and content plan that drove substantial digital growth, including a 176% increase in audience reach and a 120% rise in user engagement, plus a 1600% increase in video views. Additionally, I spearheaded influencer partnerships and national brand collaborations that resulted in an increase in overall impressions, helping to position Fort Worth as a premier consumer destination.

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At Billy Bob’s Texas, I managed a $700k marketing budget, directed paid advertising, and collaborated across departments to create sales-driven content that boosted revenue in ticketing, private events, and culinary services. My role as Director of Marketing allowed me to hone skills in budget management, cross-functional collaboration, and data-driven campaign optimization.

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In my role as Digital Marketing Manager at Dickson Productions, I rebranded digital marketing efforts by creating and executing detailed content calendars to maximize audience engagement. I handled online merchandising, mobile app management, and on-site media coordination at festivals, along with designing graphics for various promotional materials. At Cingle Records, I served as both Marketing and Social Media Manager, managing content across platforms to promote artists and their work.

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Alongside my in-house roles, I have extensive freelance marketing experience, where I’ve used strategic marketing to promote artists through social media, graphic design, website development, and merchandise management. I’ve worked with a range of clients, including Koe Wetzel, Wade Bowen, and Texas Music Takeover, helping them build their brands and connect with fans through innovative digital strategies.